Tuesday, December 20, 2016
.WHERE TO SELL JEWELRY FROM "ORDINARY" TREASURES
CRAFT FAIRS. Craft fair profits are tied into the costs of entry
fees, booth space rental, and transportation to the fair. Some
fairs require the artist to be present to sell their work.
Depending on regulations, this can pose problems for the jewelry
maker who has hired a sales representative. Sales generally
depend on the ability of the individual seller and the quality
of the neighborhood crafts to help draw customers. Sometimes a
percentage of sales goes for a worthy fundraiser. Also, many
artists really enjoy displaying their wares in a festival
atmosphere where they get a chance to meet and learn from each
other.
FESTIVALS. "Game pieces make people smile," says Bev, "and are
made to be touched." Unique designs, together with the
touchables and playful qualities of the jewelry, are the
strongest selling points at festivals and craft fairs. Although
she now shies away from what she terms "the stress and the rat
race," a small show may only charge a $50 entry fee and net
profit of $200 out of $400 gross sales is possible. "People like
a chance to meet the artist," says Bev, which can help sales.
For the person trying to get established, she notes that this
venue - the chance to talk to other artists, trade, and barter
back and forth - can be more lucrative than dollars and cents.
FASHION SHOWS. Bev is occasionally invited to display her
jewelry as part of vintage fashion shows where a friend is
already selling and the artists dress up in appropriate period
costumes. Or she might do a weekend show where she is given
space to set up in a clothing boutique where a sale has been
advertised. The store often sends out postcards notifying
customers of the sale and perhaps a flyer noting an artist
appearance. Bev says that she enjoys these, but points out that
the store claims 30 percent of her sales. Also, selling all
weekend can be very demanding.
PERSONAL REFERRALS. Since Bev has been in business ten years and
knows her market, she understands how her pieces sell best, and
certainly what is cost-effective for her business. Personal
referrals now account for 30 to 50 percent of Sport in Life
sales, and 30 percent in repeat business. Someone starting out
may need to try all avenues to see what kind of customers are
attracted to a particular jewelry style.. Besides word-of-mouth
referrals by friends, and boosting sales by wearing the jewelry,
a jewelry representative can bring up the bottom line of profit.
Bev estimates that referrals from a rep who worked for her
several years ago added another 10 percent to sales. "If you can
find one who likes you and you like them - they can be a buffer
zone between you and the public," says Bev. "That individual
becomes the Mary Kay of jewelry."JJJJJJJJJJJJJJJJJJJJJJ
Because Bev now handles the business herself, she advises taking
it "one step at a time." She would like to teach people to gain
self-esteem from their work and says she feels it is important
for people not to underprice or undersell themselves.
"Otherwise," she says, "they could just go get a job!" Because
people are always buying. Bev remarks that the business is
becoming more competitive. But she sees this as a good sign, one
that breeds well-made designs, those made using good, non-toxic
glues which are made to last. But don't be afraid to develop a
niche, since every bracelet and necklace will be different by
virtue of the material. "This is fun," enthuse Bev. "Buttons are
really unusual and unique, and it feels good to make these
things."JJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJ
For example, just four stacked buttons can make an interesting
earring Bev explains. "I was the kind of person who threw out
earrings if they were broken and didn't know how to fix things."
She remarks that making jewelry is wonderfully therapeutic and
can be a way to teach children creativity by stringing elastic
through buttons as a birthday party game.JJJJJJJJJJJJJJJJJJJJJJ
In addition to belts, her new product includes a few glitzy
patent leather handbags also festooned with buttons. A bag might
retail for $50 to $125, according to the buying market. A
developing product line is as individual as the person, and the
artistic preferences will certainly add distinction. Bev states
that she would like to inspire other people to start feeling
creative. But working with buttons is not limited to women. Bev
says she knows of one man who "makes fantastic bolo ties out of
old buttons and belt buckles." "Whatever the material, her best
advice is, "Only do it if it's fun: Sport in Life!"
JJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJ
Monday, December 12, 2016
.WHAT TO CHARGE JEWELRY FROM "ORDINARY" TREASURES
FREE ARTICLE ....JEWELRY FROM "ORDINARY" TREASURES ...WHAT TO CHARGE.(PART 5 )
https://howtohobbiesblog.blogspot.com/
WHAT TO CHARGE. Jewelry prices depend on time, materials, and what the market will bear. Simple Scrabble pins make great holiday stocking stuffers or children's birthday party favors and sell for $1.50. Antique button pins that look wonderful on a blazer lapel can start at $25 and well-made button bracelets can retail for between $25 and $50, depending on quality. Domino earrings and pins can run from $16 to $26. Vintage collectible mah-jongg and bamboo bracelets may wholesale from $88 to $250. JEWELRY PARTIES. Although there is a variety of ways to sell jewelry, from craft fairs and festivals, at gift and clothing boutiques, on consignment or by personal referrals, the best methods really depend on individual preferences. There are benefits and pitfalls to each. For those starting out, Bev highly recommends holding jewelry parties as a fun, tried-and-true way to sell. Better yet, ask friends to hold them at their homes, serve a little something to eat and drink, and invite a group of about six to twelve people. In her experience, earnings of approximately $300 to $400 can be made from a home jewelry party. NETWORKING. Another method is to network with a friend to find trustworthy places that will take a chance on your work. This includes consignment at clothing or gift boutiques and possibly museums or art gallery gift stores, where a percentage of the profits are kept by the store upon sale. "Most rewarding," says Bev, "is when stores buy outright, because it keeps your cash flow going." She has refined her product line to where she can market it almost exclusively at the high-end retail level. But Bev avoids the large chain stores because, she says, "it can be heaven or hell." Mostly it takes a long time to get paid and a big store buyers can cancel on a whim an order that has been rushed into production.JJJJJJJJJJJJJJJThese articles may be reproduced in a website, e-zine,CD- ROM book,magazine, etc so long as the above information is included in full including the link back to this BLOG
FREE ARTICLE ....JEWELRY FROM "ORDINARY" TREASURES ( PART 6 )
..HOW AND WHERE TO MARKET (PART 6 )
CRAFT FAIRS. Craft fair profits are tied into the costs of entry fees, booth space rental, and transportation to the fair. Some fairs require the artist to be present to sell their work. Depending on regulations, this can pose problems for the jewelry maker who has hired a sales representative. Sales generally depend on the ability of the individual seller and the quality of the neighborhood crafts to help draw customers. Sometimes a percentage of sales goes for a worthy fundraiser. Also, many artists really enjoy displaying their wares in a festival atmosphere where they get a chance to meet and learn from each other.JJJJJJJJJJJJ FESTIVALS. "Game pieces make people smile," says Bev, "and are made to be touched." Unique designs, together with the touchables and playful qualities of the jewelry, are the strongest selling points at festivals and craft fairs. Although she now shies away from what she terms "the stress and the rat race," a small show may only charge a $50 entry fee and net profit of $200 out of $400 gross sales is possible. "People like a chance to meet the artist," says Bev, which can help sales. For the person trying to get established, she notes that this venue - the chance to talk to other artists, trade, and barter back and forth - can be more lucrative than dollars and cents. JJJJJJJJJJ FASHION SHOWS. Bev is occasionally invited to display her jewelry as part of vintage fashion shows where a friend is already selling and the artists dress up in appropriate period costumes. Or she might do a weekend show where she is given space to set up in a clothing boutique where a sale has been advertised. The store often sends out postcards notifying customers of the sale and perhaps a flyer noting an artist appearance. Bev says that she enjoys these, but points out that the store claims 30 percent of her sales. Also, selling all weekend can be very demanding.JJJJJJJJJ PERSONAL REFERRALS. Since Bev has been in business ten years and knows her market, she understands how her pieces sell best, and certainly what is cost-effective for her business. Personal referrals now account for 30 to 50 percent of Sport in Life sales, and 30 percent in repeat business. Someone starting out may need to try all avenues to see what kind of customers are attracted to a particular jewelry style.. Besides word-of-mouth referrals by friends, and boosting sales by wearing the jewelry, a jewelry representative can bring up the bottom line of profit. Bev estimates that referrals from a rep who worked for her several years ago added another 10 percent to sales. "If you can find one who likes you and you like them - they can be a buffer zone between you and the public," says Bev. "That individual becomes the Mary Kay of jewelry." JJJJJJJJJJJJJJJ These articles may be reproduced in a website, e-zine,CD- ROM book,magazine,etc so long as the above information is included in full including the link back to this BLOG
JJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJ
https://howtohobbiesblog.blogspot.com/
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